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Welcome to the Blog, BASE Jump Moab’s online collection of adventures and anecdotes. Since our creation in 2018, I have slowly, but surely, continued progression on all fronts of BASE Jump Moab— just not a blog. I started with many directions that I saw as possible ways to help the community have fun and experience BASE jumping in unique ways. Tandem BASE jumps (1 person flying, 1 passenger), to Multiway Tandem BASE jumps(multiple tandems jumping/flying at once), to ADVENTURE TANDEMS (for people who have exploration and access skills, just maybe not specifically BASE jumping), to BASE jump demos, to BASE jump events, to BASE jumping lessons, to Advanced Courses, to pack jobs, gear sales, t-shirts, Offsite BASE Practice from planes, including tower landings, Tour Guiding canyons, climbing, hiking, rappelling, rope swings, as well as providing media creation, commercial filming, reality tv, product launches—and I wanted to do it all. In the end, trying to do everything may have been too much.
Collecting images for B.L.M. Proposals - Tandem BASE jump off of Castleton Tower, Castle Valley, Utah. (DJI Mavic ProPlat- Sylvan Slacks)
As I started the company I tested the waters and proposed and offered many different products/ services, to many different people, of many different skill sets, and many backgrounds. I asked BLM for permission to jump in over 200 locations… Which is a process that I quickly learned “just doesn’t work like that.” Simply speaking it wasn’t running optimally because we were offering too much, to too many people, and many of the big plans were becoming over complicated or worse just plain getting denied. I didn’t have a clear direction and it was as distracting and it was ineffective and worse it was confusing to our user basis online. I was becoming overwhelmed and knew I had to evolve. Here is a clip of a BASEr mission below. I thought having parachuting systems you can legally skydive that can also be used as base rigs would be rad. It was! We did a handful of tower landing, repack, tower BASE jump missions... But, the BASEr mission failed to catch on to a viable market, subsequently becoming one of the first adventures to be “sifted” from focus (commercially abandoned in early 2020.) Though, legend has it that BASEr missions still can happen.
By the end of 2020 I decided to eliminate the additional focuses of BASE Jump Moab immediately and indefinitely. I had to stop current progression of almost everything, but Tandems and Tandem related investment. I had to focus the marketing, the management, and the momentum. It was hard and felt like failure at first because I truly liked the big dreams and grandiose expectations. I wanted to keep overworking until it magically all fell into place. I just couldn’t keep doing it—so I committed to the revamp. It ended up being the best idea ever to sift the company down to one thing, providing amazing Tandem BASE jumping experiences for customers of all ages, sizes, and walks of life. That would be my main focus— it already was— but, now it would be unimpeded. Here is an example of another semi-sifted idea abandoned as a viable commercial market, Space Net Tandems. It never did get commercially cleared to be an all year activity— but, we did successfully get to launch a bunch of friends out of the net while it was up. We can still rig the net and BASE jump out of it, but the past locations of the net are now being saved for the Big Horn Sheep, Golden Eagles, and native plants. There are other areas though and special permits for recreational topics just like this… So maybe once a year it could still be a thing… I don’t know for sure, but I will never stop at least dreaming big~
To do this I brought on Sylvan Christensen, a good friend, as well as a talented guide and knowledgeable Moab adventurer. He’d worked many years commercially guiding before DM, and together both enjoy pushing adventure in similar directions. Together we split BASE Jump Moab, into a Tandem BASE company, and created a sister company DBA, that would organize climbing, rappelling, canyons, and guiding; Discovering Moab. “You can always keep Discovering Moab!” In splitting the companies, I also split my marketing. I could market BJM as just that, BJM. Clean, clear cut, compelling. Then we could market Discovering Moab, exactly for what it does, adventure tours. Splitting the time and focus investment this way highlighted a single direction for both of our action plans, but also clarified our online storefronts. I could build and maintain BJM more effectively than ever, while he could take the DM baton and run with it. Both companies have run more effectively since. You might have seen one of our ads in and around Moab!
In total, it took more than 18 months to completely split, distill, and revamp BASE jump Moab’s entire business model and over a year to build and prepare for Discovering Moab’s pursuit to run independently. Now in 2022, we both have our first entire year split. I also freed myself up enough now to continue to do personal consulting for online media, TV, Movies, performance, and commercial filming— but I do it under my personal business entity. Doing this allowed BASE jump Moab, Discovering Moab, and Sketchy Andy Lewis to run and act as independent units since mid 2021. It’s just beginning it seems and it’s been more fun than ever. The 2022 season has started — and I can’t wait to get out! Speaking of commercial films, here are two we worked on recently. A Mr.Beast highline. And a Jeep Commercial.
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BASE Jump Moab is the best way to Tandem BASE Jump in the world! We have guided and jumped hundreds of people in the scenic and beautiful cliffs and canyons of Moab, Utah. With a flawless safety record and 100% positive customer rating, BASE Jump Moab is the premiere choice for BASE Jumping in Moab!Visit our website for booking info, pricing, and limited edition apparel and merchandise.